Hilton has announced the launch of Motto by Hilton

first_imgHilton has announced the launch of Motto by Hilton, its newest affordable lifestyle brand. Hilton says that, approaches its 100th anniversary, it continues to pioneer the hospitality landscape with a new brand to address the needs and desires of the evolving global traveller.“Hilton prides itself on being a leader in the hospitality industry and evolving with the needs of our guests,” said Christopher J. Nassetta, president and CEO, Hilton. “Innovation is in our DNA, and as we embark on our 100th year as a company, we are innovating more than ever before. With Motto by Hilton, we are bringing to market something the industry has never experienced with its flexible and affordable room product, desirable locations and guest-empowered service.”Motto by Hilton is a micro-hotel with an urban vibe in prime global locations.Hilton evaluated the emerging lifestyle hostel model globally to understand the opportunity to enhance the shared room concept. But, extensive research showed that travellers who stay in hostels, in fact, do not like rooming with strangers and often book just with their friends or family. They want more from their hostel experience but are limited by current options in the market.As it evaluated the existing market, Hilton understood that what these travellers wanted was an affordable urban lifestyle brand – one that combined comfort and accessibility with travel and lifestyle trends that centred around:Prime Locations: It’s about giving travellers access to the best location – being in the heart of the city and in the most popular neighbourhoods. Right neighbourhoods make a difference.Authenticity: What does it mean to be “here”? Locality breeds identity, community, and ultimately, a sense of place.Affordability: Competitive rates that open the doors to cities and locations that travellers didn’t think they could afford.Flexibility: One size doesn’t fit all — choice is paramount. Multi-purpose spaces are growing in popularity because of the flexibility they afford.Guest Rooms: With an average footprint of 163 square feet or 14 square meters, the highly efficient rooms will include space-saving features such as wall-beds, lofted beds, segmented shower and toilet stalls, and multi-functional furniture that can be discreetly stowed when not in use.Linking Rooms: Eliminating the hassle of coordinating travel for larger groups, Motto by Hilton hotels will have the option for guests to book multiple connecting rooms in advance.Split-payments: Motto by Hilton hotels will allow guests to split payments between more than one person at the time of booking, avoiding the sometimes-complicated math exercise during checkout.Connected Room: All Motto by Hilton rooms will be outfitted with Hilton’s Connected Room technology – the first mobile-centric hotel offering that allows guests to control features in their room (i.e., temperature, lighting, TV, window coverings, etc.) from their Hilton Honors mobile app.Curated Sleep Experience: Motto by Hilton hotels will put an emphasis on a premium sleep experience. Whether it is a premium mattress; a Sleep Kit with eye masks, essential oils or vitamin bars; a white noise app; blackout window shades; or sound absorbing materials throughout the room, Motto by Hilton is sleep-obsessed and prioritises quality sleep for every traveller.“The launch of Motto by Hilton emphasises our relentless commitment to creating innovative brands that meet what today’s travellers want,” said Phil Cordell, global head of new brand development, Hilton. “The unmatched flexibility of Motto offers tremendous value by empowering travellers to tailor every stay to their specific needs.” HiltonhotelsMotto by Hiltonlast_img

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