‘Sexist’ Sunday Times ad angers female readers

first_img‘Sexist’ Sunday Times ad angers female readersOn 6 Apr 2004 in Personnel Today Related posts:No related photos. Previous Article Next Article Comments are closed. Thirteenpeople have lodged complaints with the Advertising Standards Authority (ASA)claiming a Sunday Times ad was offensive.Thead, ‘What Turns Businessmen on?: DOMINATION’, was designed to drum uprecruitment advertising.Butmany people, including Tess Finch-Lees, an independent diversity specialist,were offended by the ad.”Byemphasising the word businessmen in almost every sentence, the Sunday Times isexcluding women,” Finch-Lees said. “That serves to reinforce thestatus quo and keep women in their place – on the sidelines of the business world,and not as key players.”last_img read more