Making foundational change $1 at a time

first_img continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr With nearly 2.5 million members in a state with 10.4 million people, State Employees’ Credit Union ($40.1B, Raleigh, NC) has a considerable impact on North Carolinians as a provider of affordable, responsible financial services. But the nation’s second-largest credit union (and largest state charter) adds to that impact via grant funding through its SECU Foundation.The bulk of the funding for the SECU Foundation comes from a monthly $1 donation taken from members’ checking accounts. That donation began as a monthly maintenance fee on all checking accounts, but under then president and CEO Jim Blaine, senior management seized the opportunity to create a foundation in 2004 to address the requests for support and sponsorships that come in across the credit union’s sprawling branch network.Today, members may opt-out of the donation, but the vast majority of SECU’s 1.4 million checking account holders choose to contribute.“We have more than 99% participation,” says Jama Campbell, the former SECU branching executive who became the foundation’s executive director and its first full-time employee four years ago.last_img read more