Marketing (Quickguides)

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. Marketing (Quickguides)  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 27 October 2007 | Newslast_img read more

Inquest into mysterious deaths of conwoman Holmes and her partner

first_imgNewsInquest into mysterious deaths of conwoman Holmes and her partnerBy Staff Reporter – April 25, 2016 818 Limerick inquest told of suicide pact as past caught up with fraudster RELATED ARTICLESMORE FROM AUTHOR Email Linkedin Facebook 2016 Limerick women in business award winners named Hi-Way Bar Limerick operators win court battle to stay trading A picture of Julia Holmes in one of her guises Print TAGSfetauredJulia HolmesKimerickthomas ruttle Horrific Limerick nightmare draws to a close for those left behind Twitter Thomas Ruttle is laid to rest WhatsApp Previous articleOn the reel: visual arts in LimerickNext articleTesco ballot Staff Reporter Senior Limerick Garda nominated for LGBT equality award A picture of Julia Holmes in one of her guisesDETAILS of the mysterious deaths of serial con-woman Julia Holmes and her Limerick partner Thomas Ruttle are expected to emerge at an inquest in Newcastle West this Monday.Julia Holmes, who adopted a number of aliases in the course of her life, died alongside Limerick bee-keeper Thomas Ruttle at his family home at Boolaglass outside Askeaton on May 18, 2015.Sign up for the weekly Limerick Post newsletter Sign Up Their badly decomposed bodies were found by burglars who had broken in to the house which they believed was abandoned.Thomas Ruttle (56) and Julia Holmes or Julia McKitterick, (63) had not been seen for a number of weeks prior to the grim discovery. Pressure had been mounting on Ms Holmes who was being sought by police after a number of her cons were exposed.The PSNI from Northern Ireland were looking to arrest her after she failed to turn up at a court hearing over an £18,000 theft allegation.A native of Tyrone, Ms Holmes abandoned her young son when she emigrated to Canada and the US where she was jailed over $500,000 fraud. She had been married to a Texan business man despite being still married to her first husband in Northern Ireland.She was also accused of fraudulent activity in Australia before she linked up with Thomas Ruttle, a well respected and unsuspecting farmer from County LimerickWhen they moved into the roadside farm property at Boolaglass, Ms Holmes failed to pay a local builder €50,000 for extensive renovations on the two storey house.Thomas Ruttle was buried at the family plot in Askeaton but his partner’s body was cremated in Cork after it remained unclaimed for a number of weeks.Next Monday afternoon, the final chapter in Julia Holmes’ remarkable life will be heard at the inquest into the couple’s deaths.Statements had been taken from the men convicted of the burglary at Boolaglass but it is unlikely that they will be called to give evidence of their shocking discovery.The burglars contacted Gardaí after they found the bodies so as to distance themselves from the deaths.Deputy Coroner for West Limerick Antoinette Simon BL, will preside over the inquest which is to be held at Newcastle West courthouse.State Pathologist, Dr Marie Cassidy is expected to give evidence as well as a number of Gardaí who were dispatched to the scene. Advertisementlast_img read more

Swipe right: How credit unions can benefit from the national surge in card use

first_imgAfter two full quarters of data collection, the results are in: consumers are in love with their cards—and we’re not talking about the ones used to play Solitaire. Now that people want to minimize hand-to-hand exchanges between themselves and strangers, cash is no longer king. Debit and credit card use increased over 75% compared to last year, and many expect to see an even greater jump going into the holiday season.So, what does this mean for financial institutions like credit unions?It’s time to re-examine how you market, brand, and advertise your cards. With more people searching for a better way to spend, it’s important to let them know you have the solutions they need. Contactless Payments On The RiseRetailers big and small recognize that a preference for cashless transactions is more than a matter of convenience—it’s a matter of anxiety reduction. A Back to Business study conducted by Visa revealed that 48% of Americans will not shop at stores requiring contact with a cashier or a shared surface like a POS terminal. With all things equal including price, quality, and location, 63% would switch to a store that offers contactless payment over one that doesn’t. Shop owners know providing the means to minimize contact between their staff and customers is key to keeping their storefronts afloat while taking every safety precaution into consideration. Even though object-to-person transmission of most viruses is relatively rare, people still refuse to take the risk—62% of consumers cite a fear of getting sick through money handling as the primary reason why they are choosing touch-free payment options. Affirming these findings from Visa, a recent NRF report showed that 67% of retail spaces now offer some form of non-touch payment for shoppers. Make sure your team is taking the right steps to keep pace with this trend, especially since it’s an easy one to adopt. Apple, Samsung, and Google all have easy guides to link up your institution with their contactless services. Whether it’s true or not, credit unions still have a reputation for trailing behind banks in adopting new technology. It’s pivotal to let people know this kind of tech is in your bag of tricks. Offering and promoting these new ways to pay also lets members and small businesses know you’re aware of their needs and have their back.Coin Shortages Offer OpportunityThe rise in card usage across the U.S. also comes at a cost: coin shortages. This news isn’t particularly breaking in the credit union world, but how you perceive this sudden change matters. It’s more than just a point of frustration for your day-to-day operations—it’s also an opportunity to court potential members.Ultimately, most of us are happy to have fewer pennies weighing down our pockets, but the coin shortage puts significant stress on the 6% of American households without bank accounts or credit union memberships. With the current stall in cash circulation, many have a new motivation to bring their money to a financial institution. If your credit union has membership requirements complimenting the needs of these individuals, it might be time to consider a campaign that lets these audiences know you’re here to help. To many of America’s “unbanked,” access to a credit union seems unobtainable under normal circumstances, let alone right now. But, this misconception mostly stems from a lack of outreach done by financial institutions. The simple act of letting the public know about your minimum account requirements can do more than just enhance your membership numbers—it can empower people to build stronger financial futures.What’s In A Name? Everything. With monikers like Lemonade, Chime, and Picnic dominating the fintech world, your card naming limitations are only restricted by your imagination. You’d be surprised how something as simple as a unique name can make your product seem less stuffy and more person-focused. Most of these newer companies market themselves by emphasizing a “people over profits” mindset—even though that’s a benefit originally synonymous with credit unions. Since your card likely involves a partnership with either Visa or Mastercard, make sure consumers know your card is accepted worldwide while offering the low rates credit unions are famous for. With smarter branding and naming choices, your team can re-stake its claim as the ultimate person-first institution. Like a great name, an eye-catching card design turns a standard-issue plastic square into a valuable piece of brand awareness. Think of credit and debit cards as marketing collateral your members show off whenever they make a purchase. A bland design yields a bland consumer response. Don’t miss an opportunity to stand out.No matter what you choose for a name or design, make sure it matches the tone of what your overall brand signifies. Do you have an official color scheme? A poignant mission statement? A logo that calls upon a piece of local history? Keep in mind what makes you unique while finding a name that plays up the card’s benefits. For consumers across the U.S., credit union accessibility is more widespread than ever, especially with the latest NCUA rule in place. The ball is in your court. With fewer limitations holding you back from growing to your full potential, now is an ideal time to help people navigate a new, cash-free world. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Ben Prager Prior to forming Prager Creative, Ben worked with design studios, branding firms and advertising agencies to push great strategy and design for all his projects. His experience with all aspects … Web: Detailslast_img read more

Stockholm Declaration pathway toward 2030 global goals on road safety

first_imgDelegates of 140 countries have adopted the Stockholm Declaration as the final outcome document of the Third Global Ministerial Conference on Road Safety: Achieving Global Goals 2030, which was held in Stockholm and ended on Thursday.The declaration aims to strengthen the commitment to achieve global goals by 2030 and emphasize countries’ shared responsibility.“Reaffirm our commitment to the full implementation of the 2030 Agenda, recognizing the synergies between the SDG [Sustainable Development Goal] policy areas, as well as the need to work in an integrated manner for mutual benefits,” the declaration’s first of 18 point reads. Swedish Infrastructure Minister Tomas Eneroth said the Stockholm Declaration had forward-looking elements, in that it focused on action and how countries could reach their 2030 targets. The declaration clearly connected road safety to the Agenda 2030, and there was an interdependence between the SDGs and road safety, he went on.Read also: UN calls on nations to make roads safer “Road safety is directly and indirectly connected to several other SDGs and targets, and when we work to ensure road safety, we also contribute to development, equity, gender equality, the fight against climate change as well as creating sustainable cities for all citizens and road users,” Eneroth told journalists on the sidelines of the conference.               The Stockholm Declaration was built on the Moscow Declaration (of 2009) and Brasilia Declaration (of 2015) and prior UN General Assembly and World Health Assembly resolutions, the minister further explained. Some of the declaration’s recommendations were based on input from an independent academic expert group. “We recognize our shared responsibility and call on member states to contribute to reducing road traffic deaths by at least 50 percent from 2020 to 2030,” the declaration further says.Last week, the Swiss government decided to expand its ambition during a meeting in Sweden to reduce road traffic deaths by 50 percent to 2030 and, citing this as an example, Eneroth said he hoped other countries would follow suit.“At least 50 percent […]. If we are serious about halving the number of deaths on our roads by 2030, we need a holistic perspective and include road safety and a safe system approach as an integral element of land use street design, transportation system planning and governance,” he said.According to official data, road traffic injuries rank eighth among the leading causes of death globally and are the number-one killer of people aged between 5 and 29 years. More than 1.35 million people die and up to 50 million are severely injured in road accidents every year. According to the World Bank, reducing road traffic deaths and injuries by half could add 7 – 22 percent to per-capita gross domestic product in five selected low- and middle-income countries over the next 24 years.As a safe system approach, Vision Zero – a multinational road traffic safety project to achieve a highway system with no fatalities or serious injuries from road traffic – has been implemented in Sweden for 15 years after its first introduction in the 1930s. It had reduced fatalities in the country by 80 percent during, Eneroth said.Looking at Sweden’s experience in road safety, Eneroth said, human error would always be a factor, but technology could be a determining factor in whether accidents would claim human lives. “We need to encourage and incentivize the development, application and deployment of existing and future technology and other innovations to improve all aspects of road safety from prevention to emergency response and trauma care,” the minister said.There are some well-known and proven behavioral road safety measures that could save hundreds of thousands of lives annually; unfortunately, many of these measures are still not being implemented in most countries. “We need to focus on speed management, including the strengthening of law enforcement to prevent speeding and mandate a maximum road travel speed of 30 kilometers [per hour] in areas where vulnerable road users – pedestrians, cyclists, motorcyclists and public transportation users — and vehicles mix in a frequent and planned manner,” Eneroth asserted.During the two-day conference, delegates had programs with plenary discussions where they had ministers and senior officials discussing the lessons learned from A Decade of Action for Road Safety 2011 – 2020, which will expire at the end of this year, and setting priorities for the next 10 years. On Wednesday, Bloomberg Philanthropies announced a doubling of its support for global road safety, committing another US$240 million from 2020 to 2025 to save 600,000 more lives and prevent 22 million injuries in low- and middle-income countries around the world.To delegates, Zoleka Mandela, granddaughter of the late Nelson Mandela, shared her experience as a global advocate and campaigner on road safety since the start of the UN Decade of Action for Road Safety in 2011.The World Health Organization’s director for social determinants of health, Etienne Krug, said there had been progress in the prevention of traffic deaths and injuries in Southeast Asian countries, such as progress on some legislative issues in the Philippines and Cambodia. Taiwan and India also showed some achievements.“There is progress, but the road is still very long. We need much more enforcement of existing legislation; continue to improve the laws. We also need to make progress on the quality of vehicles,” Krug said.Topics :last_img read more

Men’s basketball opens season ranked at No. 10

first_imgJunior forward Bennie Boatwright will be one of the focal points of USC’s game plans this season. Photo by Brian Chin | Daily TrojanThe men’s basketball team, coming off a 26-10 season in 2016, earned a spot at No. 10 in the AP preseason poll released early Wednesday morning. The Trojans’ spot at No. 10 marked the program’s highest preseason ranking since the 1974-75 season. By earning 995 points in the poll, USC sits just 52 points below 2017 national champion No. 9 North Carolina and 511 points below third-ranked Pac-12 frontrunner Arizona. Crosstown rival UCLA earned 340 points, good for No. 21 and the third-highest ranking in a conference that lost a lot of talent this past offseason with Markelle Fultz, Lonzo Ball, Lauri Markkanen, Kyle Kuzma and Ivan Rabb declaring for the NBA Draft. USC’s No. 10 ranking comes after the Trojans’ deep run in the 2017 NCAA tournament as well as a loaded roster that returns all five starters. Along with a former five-star recruit in sophomore transfer Derryck Thornton, head coach Andy Enfield also welcomes freshman newcomers Jordan Usher, Charles O’Bannon, Jr. and Victor Uyaelunmo to a squad with an already deep bench.Considering USC didn’t receive any votes in last year’s AP preseason poll, this high ranking is yet another milestone in Enfield’s career, which has not only featured USC’s first postseason appearance since 2011 but also the program’s first NCAA tournament win since 2009. Though this is the first time in decades that USC has been ranked this high in the preseason, in Week 8 of last year’s AP poll, the undefeated 13-0 Trojans earned a No. 22 rankings before slipping out of the poll for the rest of the year. A knee injury to star forward Bennie Boatwright was a large reason for the drop, keeping the then-sophomore forward out of key Pac-12 games. With Boatwright and the rest of these starters healthy for the beginning of the season, the Trojans look to stay high in the top 25 throughout the season. USC opens its season against Cal State Fullerton on Nov. 10, and the team’s first test against a ranked opponent comes Thanksgiving weekend in a home tilt with No. 25 Texas A&M (Nov. 26) — a team that the Trojans went on the road to beat by 2 points last season after being down 7 with less than four minutes remaining in the game.Two other non-conference battles with SMU (Dec. 2) and Oklahoma (Dec. 8) could have major poll implications considering both opponents earned points in the preseason poll. But before USC can think about its post-Oklahoma ranking, the squad must first overcome unranked Big West foe Cal State Fullerton at its home opener, which tips off at 7 p.m. next Friday.last_img read more