Dalibor Bilić, BTravel: We see further development in the development of digital platforms that will connect social networks, tourism and wellbeing

first_imgBTravel, one of the fastest growing Croatian and regional tourist agencies, in 2017 generated revenue of HRK 65,5 million, which is an increase of 70,12% compared to the previous year.This is a great business success for the agency that was founded less than three years ago, at the end of 2015. Today, BTravel employs 32 people and in addition to Zagreb, it also has offices in Pula, Ljubljana and Belgrade. The basis of business is categories incominga (tourist groups from Western Europe, mostly from Austria and Germany), MICE and business tourism and the category by which BTravel is unique in the market – sports tourism. The additional offer consists of school groups, as well as the offer of skiing and wellness, which recorded a growth of 100% compared to the previous year.”The concept of our business consists of connecting the interests and needs of different sectors of the economy with tourism and travel and achieving added value through this synergy. We also see further development in innovations, ie the development of digital platforms that will connect social networks, tourism and wellbeing, thus setting the latest trends in the industry.” said Dalibor Bilić, President of the Management Board of BTravela.Since May last year, BTravel has also been the exclusive travel agency of the BBCC (British Business Center Croatia / British Chamber of Commerce) and the agency’s special emphasis is certainly on the British market. “Data from the Association of British Tour Operators (ABTA) from 2016 show that almost 86% of Britons travel annually, with at least once a year traveling to a foreign country. So, it is about almost 40 million people. Given that British overnight stays in Croatia in 2016 reached 3 million, it is clear that there is much room for growth. The British are quality guests, who usually spend more than others, and Croatia is their destination that they have only been discovering in recent years.. ”Said Dan Vidošević, Corporate Director of BTravel at the Brit Travel Afternoon panel held at the end of the year, on the topic of young British tourists and their travel habits.The panel concluded that it was imperative to extend the Croatian tourist offer to the whole year, including continental tourism. More than half of Britons travel to other cities for a city break (53%), followed by holidays, continental and all-inclusive tourism. The picture in Croatia is that the British are mostly young tourists interested only in entertainment, but the figures of the Association of British Tour Operators (ABTA) show the opposite. Namely, according to statistics for 2016, only 8% of British tourists travel for the festival.</p>
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