Veteran ad man shares stories from 30 years in advertising

Peter ShierThe advertising business, as dramatized in recent years through the TV series Mad Men, has never been for the faint of heart.It’s a creative-driven, highly competitive industry. Careers can be made or broken on the strength of a single marketing campaign. It’s a world filled with its own stories of excitement and intrigue.Peter Shier, a leading figure in the Canadian ad industry, has been at the centre of the action for more than three decades.Shier, who started his career as a professional hockey player, has run big ad agencies. He’s handled some of the world’s largest and most prestigious brands. He worked in design for a spell, and headed the marketing departments of clients as diverse as the Toronto Argonauts and Timothy’s World Coffee.He is now a partner and president of a successful boutique agency in Toronto called Naked Creative Consultancy.Shier will share his unique and varied perspective on the ad world at the annual Terry O’Malley Lecture on Advertising and Marketing on Wednesday, March 9 at Brock.This year marks the 10th anniversary of the lecture series that honours advertising legend Terry O’Malley, a native of St. Catharines and one of the best-known creative talents in modern Canadian advertising.O’Malley is the former creative director and partner in the highly influential Toronto-based agency Vickers and Benson Advertising. In more than 30 years at V&B, O’Malley helped build the agency into one of the leading brands in the Canadian advertising industry.O’Malley’s creative contributions spanned a wide spectrum of businesses and public service categories, from McDonald’s to Carling Red Cap Ale. He once held a role as key strategist on the federal Liberal Party’s Red Leaf Communications team that helped win electoral victories for former Prime Minister Pierre Trudeau.The Terry O’Malley Lecture in Marketing and Advertising is hosted by the Department of Communication, Popular Culture and Film.This public event is free, but tickets are required.To reserve your tickets, contact the Centre for the Arts Box Office at 905-688-5550 x3257. read more